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Proya珀莱雅品牌档案

【品牌介绍】

集海洋精华,融护肤之道,珀莱雅自浩瀚深海阅得独特灵感,以高端科技萃取海洋能量,唤醒肌肤内在之美。公司自2003年创立以来,凭借鲜明的品牌形象、精准的市场定位以及创新的营销策略,保持了稳定、快速的增长态势。目前,珀莱雅已成为国内集研发、生产、销售为一体的大型化妆品公司之一。


With inspiration from ourDeepOcean, PROYA is committed to combining ocean energy and advanced skincare technology to deliver superior skincare results. It is designed to awaken the inner beauty of your skin with ocean energy extracted through high technology. Since its establishment in year 2003, PROYA Corporation has been stepping forward fast and steady with its distinctive brand image, precise marketing position and innovative marketing strategy. So far, PROYA has become one of the large cosmetics companies inChina, which has integrated R&D, production and sales into one corporation.


公司自创立伊始即提出“珀莱雅,创造更美的你”的口号,从孕育生命能量的浩瀚深海提取护肤精华,创新提出“海洋护肤“理念。历经多年拼搏,品牌已形成强大的营销网络,一跃成为日化精品店、连锁超市及百货商场多渠道运营的国内一线品牌。与此同时,公司始终将宣扬“美丽兼具涵养”的新时尚纳入企业目标,让社会充满“美”,让社会和谐发展,这是珀莱雅能够存在并持续发展的强大动力。


Since the very beginning, the corporation has creatively proposed its slogan of
“PROYA, MAKE YOU MORE BEAUTIFUL” and its philosophy of “Ocean Skincare” to extract skincare ingredients fromDeepOcean. With years of hard work, PROYA has established powerful marketing network and become one of the first- class brands inChina, which has diversified sale channels such as cosmetic boutique, chains of supermarket and Department Store. Meanwhile, the corporation will always hold the enterprise goal that incorporates a new fashion of advocating “Combination of Beauty and Conservation”.  To fill the society with “Beauty” and to promote its harmonious development is the powerful incentive for PROYA to survive and to continue to grow.


目前,珀莱雅品牌旗下包括“肌密系列”、“海洋水动力”“海洋透皙白”、“海能量·塑颜”等多个系列数百种单品,为每一位爱美人士提供各方面的优质服务。


At present, PROYA offers several skincare product lines including “Secret Series”、“Ocean Hydropower” 、 “Ocean Clear White” and“Ocean Power·Resurfacing” hundreds of single items, committed to providing best services to every one who is pursuing beauty.


文化为企业发展的精神动力。珀莱雅公司以“感恩文化”为底蕴,追求卓越,不断创新,全力推动“美丽兼具涵养”的新时尚。珀莱雅不断开拓进取的精神,赢得越来越多的品牌赞誉,在化妆品产业迅速崛起和高速成长,带动着产业,影响着中国!

Culture is the spiritual incentive for the development of an enterprise. With “Thanksgiving” as its cultural deposits, PROYA is always in the pursuit of excellence, innovation and promotion of the new fashion “Combination of Beauty and Conservation”. Its pioneering efforts have earned greater trust and recognition. Meanwhile, its rapid rise and growth in cosmetic industry has promoted the development of the entire cosmetic industry and has its influence inChinaas well.